As anyone with any curiosity about music well knows, a
revolution is sweeping the industry and everything is up for
grabs. Keeping abreast of the changes -- which seem to come
by the dozens each day -- has been challenging, if not
impossible. Now, a former Chicagoan has launched what could
become the key Web site for charting the future of the music
business as it unfolds.The Daily Swarm (www.thedailyswarm.com)
went live last May and quickly became a must-read for anyone
interested in music and the business of selling it. In its
first week, it made a big splash and attracted more than
100,000 readers by spreading a story from an advertising
trade journal about the unauthorized use of images of Kurt
Cobain, Joe Strummer and Joey Ramone in a series of footwear
ads. Since then, the number of dedicated visitors has been
steadily growing from 3,500 a day.
"I had been talking about this idea with a couple of
friends for almost a year," says editor David Prince, who
runs the site from his Brooklyn apartment. "We all saw that
there was a ton of music-business information scattered
around the Web, but there wasn't really one place that was
bringing it all together. The idea was to bring it all
together in a sort of Drudge Report or Huffington Post-style
home page with headlines and links, where if you didn't have
the time to check 50 sites per day, you could scan our front
page, read the headlines and really have a pretty good idea
of what was going on."
Taking those popular political blogs as its models, the
Daily Swarm includes headlines, synopses and links to the
full text of two dozen of the day's most important music
news stories, archiving the rest so readers can trace
developments as they were covered with different
perspectives ranging from daily newspapers to trade journals
to blogs. One recent morning's offerings included stories
about a major deal for EMI Records; the death of a popular
New York disc jockey; a new AC/DC download offered by a
wireless service provider; controversial anti-war comments
made by Ozomatli during a tour of the Middle East; possible
reunion tours by the Fugees and Led Zeppelin;
anti-file-sharing messages appearing in Archies comic books,
and an update on R. Kelly's "Trapped in the Closet" saga.
"It's been a really interesting lesson in learning how
information moves throughout the world on the Internet,"
Prince says. "I can definitely tell who's digging deep and
trying to root out the stories. I also see a lot of
regurgitation out there. The Internet is an echo chamber,
and what I'm most excited about is the opportunity to take
what I hear and talk about with people and start inserting
more original reporting into the slipstream, because there's
definitely a lot of stuff that doesn't get reported at all."
A 38-year-old graduate of DePaul, Prince was born and
raised in Chicago and Evanston, and his diverse resume makes
him the perfect man for his new job. He first made his mark
on the local music scene in the mid-'90s, publishing the
dance-music magazine Reactor and running several memorable
raves headlined by the Aphex Twin and Daft Punk. (He's one
of the few Americans who can legitimately brag that Daft
Punk played in his house, to borrow the lyric by LCD
Soundsystem.)
Prince became a confidant of and literary collaborator
with Timothy Leary, and he was at the California bedside of
the legendary acid guru when he in died in 1996. After that,
Prince spent three years working with Poi Dog Pondering and
its manager, Carolynn "Chaka" Travis, before moving to New
York and working for the next three years as a researcher
and staff writer at Spin magazine. Finally, from 2004 to
2006, he ran the M3 Festival in Miami concurrent with that
city's Winter Music Conference, the biggest annual gathering
of the dance-music industry in the United States.
"Doing M3, programming all the speakers and panels and
booking bands and DJs, I learned a lot about where the music
industry is headed: what stories are interesting and why
there is so much action right now and how it is all changing
so radically -- pretty much everything we're covering on the
site," Prince says. "There are so many huge, ongoing
stories: Ticketmaster vs. Live Nation; Live Nation vs.
[rival concert promoter] AEG; Apple vs. Zune; Apple vs. the
record industry; the relationship between music and
advertising and the fate of the major labels: EMI, Warner
Bros. and Sony. There are 20 major stories that are going to
be ongoing for months and years. To me, that's the fun part
about the site: If you really do check it out once a day,
you will see these consistent threads, which you really need
to be following every day if you're involved in music at
all."
Prince launched the Daily Swarm with $5,000 invested by
friends, the help of a Web designer in New York and an ad
salesman in Los Angeles. Otherwise, it's basically a one-man
job -- for the moment. "I get up at 6 a.m. every day; get my
coffee; flip through every page of the New York Times and
the Wall Street Journal between 6 and 7, then spend from 7
to 10 reading everything that's been posted online from
England overnight followed by all the morning stuff that's
come online in the U.S.," he says. "Then I load up the site
and keep checking feeds to update it through the rest of the
day.
"The next two steps are to open it up for comments from
people reading the stories -- that's going to be coming
within the next couple of weeks -- and then to start posting
a couple of other writers who will be regular contributors,
bloggers or columnists to free me up to start doing more
original reporting and analysis. We don't want to do reviews
-- there's plenty of criticism out there, and I don't want
to compete with Pitchfork [the Chicago indie-rock Web site,
www.pitchforkmedia.com] because they do it so
extensively -- but we also want to start talking a little
bit more specifically about music."
Speaking of music, given Prince's tapped-in position, it
only seemed fitting to close with his thoughts on that
timeless but timely question: Wither the music industry?
"One of the big changes that's already occurring is that
there will be no more record labels. An artist is no longer
going to go to one company to do their merchandising and
another to do their publishing and another to put out their
records; it's really going to be a partnership between an
artist and a business person to steer every aspect of their
career. As for how bands will break through the clutter, it
will be the same as it's always been: The one sure way is to
go out and play live, building your fan base one by one,
because everything else is a crap shoot. You can talk about
getting your music in commercials or on TV shows, getting
played by Internet radio or being noticed on MySpace, but
that's all like playing the lottery. The only guaranteed way
is to go out [and] let people have that personal, intimate
connection with your music."
In other words, the more things change, the more they
remain the same. Viva la revolution!
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