Among the hip-hop acts on the bill at the recent Intonation Music Festival
in Union Park, the biggest buzz was Chicagoan Lupe Fiasco, who's already
scored a hit with the skateboard-themed single "Kick Push," and who's
gearing up to release his debut album "Food & Liquor" on Aug. 8.A fellow
veteran of the local underground hip-hop scene, Rhymefest certainly gets his
props: After all, he did co-write Kanye West's phenomenal 2004 hit, "Jesus
Walks." But unless they'd seen him before, few in the Intonation crowd of
more than 10,000 were ready for the ferocity of Rhymefest's performance.
Despite an always gruff voice grown even more hoarse and raspy from
non-stop touring, the 28-year-old rapper gave his all for 45 minutes on
songs such as "Bullet," a galvanizing jam inspired by army recruiters at a
local mall who offered the chance to "Drive a Hummer for the summer" without
mentioning that it came with a ticket to Iraq. He fired off not one but two
mesmerizing freestyles -- bolstering his rep as one of Chicago's best battle
rappers -- and then, to top it all off, he threw himself into the crowd,
evoking images of other all-or-nothing performers such as Iggy Pop and Kurt
Cobain.
Backstage a few hours later, when I told him it was one of the best
hip-hop shows I'd ever seen, Rhymefest seemed surprised. "You really thought
it was all right?" he asked, though he's usually only slightly more
self-effacing than his notoriously boastful friend, Kanye. "I tell ya, I
gotta give it my all up there, 'cause that's the only way I'm gonna get
people to pay attention." Here, his eyes twinkled and his trademark,
wisecracking sense of humor returned. "After all, I'm not as much of a dandy
as Kanye!"
Indeed, if Chicago's earlier hip-hop superstars all have their
distinctive personas -- Kanye as the natty, egotistical playboy, Common as
the mystic, Twista as the class clown -- Rhymefest is a hip-hop everyman, a
hardworking, perpetual up-and-comer who honed his craft while toiling at a
series of day jobs including bus driver, janitor, prison guard for a highway
cleanup crew ("It was all white guys, and they hated it ... I felt like
Colin Powell," he jokes) and counselor at a day-care center.
Not for nothing did he title his debut album "Blue Collar."
Now, after a decade seeking a major-label record deal, and nearly two
years after he was finally signed, his album is coming out Tuesday on a
subsidiary of Clive Davis' J Records. Rhymefest's moment has at long last
arrived, and he couldn't be more prepared.
A revolutionary start
Born the day after his mother celebrated her 16th birthday, Che Smith was
largely raised by his grandparents in the South Side neighborhood of Jeffrey
Manor. They named him after the South American revolutionary Che Guevara: As
the rapper tells it, his grandfather was part of a platoon that was ambushed
on patrol in Vietnam. When one of the Vietcong saw that the soldiers were
all African-Americans, Latinos and poor whites, he spared them, saying,
"This is not your war."
This spurred a family interest in revolutionary politics that was one of
the key parts of Rhymefest's upbringing; another was a genre-blind love of
music. He talks with considerable knowledge and infectious enthusiasm about
artists ranging from the smooth crooner Nat "King" Cole to the soul legend
Stevie Wonder, and from alternative-rockers the Strokes (whose "Some Day" he
samples on the song "Devil's Pie") to the underground electronica of the
Scissor Sisters and Air, not to mention early hip-hop heroes such as Big
Daddy Kane, Slick Rick and Biz Markie.
Rhymefest loves to tell the tale of his first rap performance. The year
shifts in different versions -- sometimes it's third grade, sometimes fifth,
occasionally fourth -- but the point is always the same. Asked to deliver an
oral essay, the aspiring rapper rhymed about the merits of scholarly
diligence: "You should do your homework and do it right / You should do
your homework every day and night / Y'all know that homework is always due /
Listen to me, this rhyme is true / When you grow up, you'll be so glad /
Homework is good, and it ain't too bad."
His classmates loved his flow and his audacity; the teacher loved his
message, and a career was launched -- though it would still be a few years
before he adopted his stage name after a friend told him he was "like a
festival of rhymes."
Marshall's forces
Rhymefest first won attention outside Chicago in 1997, at the Scribble
Jam in Cincinnati, Ohio, when he battled Michigan rapper Marshall Mathers.
Rhymefest won, but Eminem was the first to achieve multi-platinum success
and stardom. "Rhymefest should have blown up years ago," Scribble Jam
co-founder Mr. Dibbs told Newsweek. "He deserves it more than half the
people out there making millions."
In the late '90s, the rapper moved to Indiana while his wife was
attending Purdue University, earning a degree in chemical engineering. The
couple divorced two years ago, and he now has two apartments, one in Chicago
and one in Indianapolis, where he is raising their young son. He released
his first album, the independently issued "Raw Dawg," in 2001, but he was
still searching for his own style, and the disc was rife with gangsta
cliches. ("Blue Collar' is really my first album," he maintains.) A number
of mix tapes and demos followed, one of which included a track called "Jesus
Walks."
The song was partly prompted by a sample of a gospel choir, and partly
the result of "divine inspiration," Rhymefest says. He had been interested
in spirituality since age 9, when he attended Mass at a Catholic church.
"They were singing a hymn, and I started to cry," he recalls. "It
overwhelmed me and filled me with a spirit that I'd never felt."
Then, at age 14, he became a devout Muslim. Now, he often performs
flanked by members of the Nation of Islam, but he says he is not a member of
the group. "There are some things I do disagree with as far as [Minister
Louis] Farrakhan is concerned. I don't believe that white people are devils,
or that they were created by a mad scientist."
'Walks' the line
When Rhymefest wrote "Jesus Walks," he considered it a metaphor for God
in all His guises: Christ, Buddah, Allah or whatever the faithful choose to
call Him. When West heard the song, he was inspired to add his own spin,
recording it for his debut album "Late Registration." Somewhere along the
way, the verse that Rhymefest added in the studio was cut, but the song's
co-author insists he doesn't resent his friend's success.
"I had the 'Jesus Walks' sample and a dope idea / If K hooked it up
this could be the song of the year / So I gave my nigga the sample and the
joint took off / But the verse that 'Fest did somehow got lost,"
Rhymefest raps in a post-Kanye version of the song, released on the mix tape
"A Star Is Born, Vol. 1." "Homie, I ain't mad at ya, doin' your thing /
Let every man be his own king."
That version of "Jesus Walks" was recorded by Mark Ronson, the New York
DJ, producer (his credits include Nikka Costa and Jimmy Fallon) and son of
renowned glam-rock guitarist Mick Ronson, who worked with David Bowie. The
two hooked up when Rhymefest appeared on a track called " 'Bout to Get Ugly"
from Ronson's 2003 album "Here Comes the Fuzz." ("Rhymefest's voice -- it
sounds corny -- [but] it jumped out of the speaker," Ronson told Newsweek.)
Later on, when West offered him a deal on his Good Music label, Rhymefest
opted to stick with Ronson and his new company, Allido, which is distributed
by J Records.
The rapper began recording "Blue Collar" in 2005, drawing on help from
producers West and the underrated but immensely talented No ID, who produced
Common's first three albums. "Brand New," which features a guest rap by
Kanye, was released as a single in February, and versions of the album have
been floating on the Internet ever since, but Rhymefest continued to tinker
with the final cut as the release date was pushed back again and again.
(Only two weeks ago, he replaced "These Days" with the newer track "Stick,"
which he fought the label to push as the second single.)
Rhymefest says the delays were his idea. "I didn't feel like the
anticipation was built up enough, or that the buying public was aware, and
what good does it do for me to have a song like 'Bullet' or 'Devil's Pie' if
it sits on a shelf and no one knows who Rhymefest is? I had to do things
like Intonation, the AOL sessions, the TV appearances and most of all the
touring. Part of the magic is for people to meet me -- not just to hear the
music but to actually see Rhymefest do his thing."
Doing his own thing
The finished version of "Blue Collar" has been worth the wait, and it
does Chicago proud, with plenty of shout-outs to local neighborhoods (as
well as a dis on suburban Schaumburg) and props to the Windy City hip-hop
hierarchy. One reason the local scene has never been as widely lauded
nationally as Atlanta or Houston, let alone New York or Los Angeles, is that
there has never been one identifiable Chicago sound. But there are
similarities in terms of an earthy attitude and a wide-open approach to the
music.
Like West, Rhymefest finds unforgettable hooks in samples from unlikely
sources, including the Strokes, the Washington, D.C. band Citizen Cope
(which powers the chorus of "Bullet") and the Foundations' "Build Me Up
Buttercup" ("Build Me Up" is a duet with the late Russell Tyrone Jones, a k
a Ol' Dirty Bastard from New York's Wu Tang Clan). Like Common, there is
plenty of political awareness. ("Dimebag-ass niggas ain't large / When
the Patriot Act come hit they ass with a terrorist charge / And we is what
they made it for / You think it's all about Arabs? It's a war on the poor,"
he raps on the opening "Dynomite.") And like Twista, there are occasional
forays into the realm of the politically incorrect -- though Rhymefest's
sense of humor and Regular Guy attitude save him from sexist pandering or
empty gangsta boasting.
That humor couples with his relentless enthusiasm to form two of the
three keys to his appeal. The final factor: his work ethic. You just have to
root for guy for whom nothing has ever come easily.
"This has truly been a blue-collar grind from day one," Rhymefest says.
"Let me tell you all the things I was competing with: 'A battle rapper can
never write a song.' Then I gave them 'Jesus Walks.' So people said, 'Well,
that's Kanye; Rhymefest will never get a deal.' Then I got a record deal.
And it was, 'He got a record deal because of Kanye.' Well, I went into that
office with Clive Davis, and he said, 'Let me see what you got.' I said,
'I've got a song with Kanye.' And he said, 'I don't want to hear about
Kanye! Tell me what you've got.' And I had to do my thing.
"Now people say, 'His album will never sell.' So now what do I do? I get
out here and I hit the road -- I perform and I prove them wrong. Every part
of my career since the day I started writing has been a challenge, and I
don't expect it to stop now. But I can't stop, man. This is what I do."
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