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COOL BOOK:
Fans — and detractors — of acerbic pop music writer Jim DeRogatis may
want to find a copy of Milk It!, a collection of Dero’s rantings and
musings on the alternative rock explosion of the 1990s. DeRogatis, whose
last book was the thrilling Let It Blurt: The Life and Times of Lester
Bangs, America’s Greatest Rock Critic, is a heck of a writer. DeRo’s
disses of the rock music elite — Smashing Pumpkins’ Billy Corgan, Courtney
Love, Clear Channel Entertainment and tired ol’ Rolling Stone editor
Jann Wenner — are in the spirit of rock ‘n’ roll. DeRo says what many
writers are afraid to say for fear of falling from grace with magazine
editors, labels or the reading public. (What? No more phoners with rock
stars?) I don’t always agree with the guy, and sure, I’d be scared to sit
down to lunch with DeRo, but I relish his candor, passion and spunk. I’m
glad he’s in print and, in the way of his idol, Bangs, telling it like no
other. — Gina Vivinetto,
St. Petersburg Times
DeRogatis is not contemporary rock
criticism’s great gonzo journalist, gutter poet, or romantic visionary—that
is to say, not its Lester Bangs. But he’s enthusiastically assumed the role
of its most dedicated journeyman and unapologetic gadfly. And when the
problem with music is that one has to settle for Stephan Jenkins instead of
Lou Reed, that might be a worthy enough charge. — Bob Mehr, THE CHICAGO
READER
FOR THE FULL REVIEW, CLICK HERE
He’s
one of America’s
best-known music writers, he has a program on the radio and television, and
he’s the author of four books... Milk It! collects DeRogatis’
writings from the early nineties until just recently, touching on everybody
from Nirvana and Mudhoney to the Flaming Lips and Urge Overkill. While
compiling the book, he didn’t change his opinions from the time or update
anything that he might not currently agree with. Even in retrospect, he
won’t pull punches or glamorize the age.
— Dave Chamberlain, NEW CITY
FOR THE FULL REVIEW, CLICK HERE
AUSTIN CHRONICLE:
DeRogatis is one of the most candid, passionate, skilled, and
entertaining music scribes working today. In fact, Milk It! comes
dangerously close to making rock critic sound like a downright respectable
occupation.
FOR THE FULL REVIEW, CLICK HERE.
Milk It!
is like having a really well-informed friend over to your house on a Friday
night, pawing through your music collection, never shutting up and leaving
you with a list of things to check out the next time you’re in the record
store. — POWELLS.COM
Milk It!
is an excellent book for all music fans
to read as well as those who are looking to write good music criticism. In
this era of Rolling Stone and Spin puff pieces, we could stand
a few more Jim DeRogatises. — EPINIONS.COM
MILK IT!
consists of various pieces DeRogatis wrote for publications like The
Chicago Sun Times, Option, Request, Spin, New Times and numerous others
during the ‘90s and beyond. As the title implies, the book reads like a
stinging indictment against the corporatization of rock during that era. He
saves particular contempt for such manufactured “events” as the Woodstock
25th anniversary which, as he notes in the preamble to the chapter entitled
“Lollapalooza Nation,” “finalized the perverse blueprint for the giant
corporate concert promoter, Clear Channel Entertainment, which dominates the
industry today, the Microsoft of the live music world.” And don’t miss his
hilarious take on the Hootie record review controversy at the hands of Jann
Wenner and Company. As DeRogatis writes: “[Wenner’s] objection to my
not-really-thatmean pan of Hootie was ... mostly about making sure his
magazine greases the wheels of commerce by pandering to what’s popular.”
What Milk It! makes ominously clear is that the subversion of rock
personified by people like Wenner and Clear Channel was not only widespread
but irreversible. — Joe S. Harrington, HARP magazine
“I received [Da Capo’s] Music 2004 catalog in the mail
today and was rather disgusted that your company would choose to create
a cover with a cartoon figure declaring: ‘Let me go to hell! The devil’s
waiting for me!’ Others who received this catalog may have been amused,
but I wasn’t. Does this truly reflect your company’s character? I would
be greatly surprised and saddened if it does.”
— EMAIL FROM BONNIE THORNTON, LIBRARIAN AT THE MIDAMERICA NAZARENE
UNIVERSITY
The cards were stacked against me liking
this book. I don’t like 90s music, I don’t like people making a buck off of
nostalgia. But once I started reading, I couldn’t put it down. Bottom line:
Jim DeRogatis is a great subjective rock critic, and an even better writer
(perhaps for being so subjective). This book collects many of his essays,
interviews and reviews during the alternative period, categorized by
subgenre and tied together with interesting introductions that help place
things in context. His pieces are written artfully and insightfully, if
often cynically, which not only make them interesting to read today but
prove his observations were dead-on when viewed with the power of hindsight.
What I like about DeRogatis is that he tells it like it is. He never joined
the sheep that automatically had to love every hip band that came along.
Pearl Jam are self-righteous and oh-so-important, Smashing Pumpkins whiny
and absorbed, Rage Against the Machine hypocritical. He doesn’t hesitate to
call out a band as being a fraud or a clone or contrived. He reviews albums
based on how his felt about the music, not by how many units were sold (and
that integrity got him fired from Rolling Stone, stemming from an
against-the-tide negative review of Hootie & the Blowfish). — Adam
Liebling,
READ MAGAZINE
Agree
with him or not, Milk It! is certainly worthwhile from the standpoint
of it being a collection of he-was-there documents from the period that
still resonates. And it certainly is a whole lot more handy than shuffling
through a stack of newspapers or Rolling Stones. —
Stephen Macaulay,
GLORIOUS NOISE
(CLICK HERE FOR THE FULL REVIEW)
DeRogatis you may remember as the author
of the exceptional Let it Blurt, a book that sought to demystify and
clarify canonized rock journalist Lester Bangs’ short yet passionate life.
Here, DeRogatis examines the course charted by underground rock bands in the
‘90s. DeRogatis spends time with Courtney Love (he was the first journalist
to hear Kurt Cobain’s unreleased demos), Steve Albini and Smashing Pumpkins’
Billy Corgan, to mention only a minuscule number of his subjects. DeRogatis’
gestures are proof positive that being honest will not endear one to the
rock stars. When reviewing Siamese Dream, he identified some lyrics
as “sophomoric” — to which the thoughtful Corgan countered by barring him
from shows and responding by fax, “I’m very sorry for you that you are fat
and that your career choice (Wire cover band) didn’t work out.” — C.
Nystrom, CHICO NEWS & REVIEWS
What makes the book interesting though,
is the author’s contribution to the scene. Sure, we were all there, but
DeRogatis was on the front lines; he was there with a lawn chair. He
even added a little fuel to the fire I believe. — MOVIE POOP SHOOT.COM
In Jim DeRogatis’s Milk It!, he
engagingly traces what amounts to a case study for Danny Goldberg: the
trajectory of Nirvana (who Goldberg managed), and their ilk from their
moment of unarticulated rebellion to total, cultural absorption. In light of
Orlean and McDermott’s examples, the altemarockers’ political forays seem
strangely useless. But not entirely; sometimes a good scream is as
expressive as a vote. And the cream of DeRogatis’s crop know exactly who to
scream at. — Jesse Jarnow, RELIX magazine
Starting with Nirvana’s 1991 album
Nevermind (what else?), Chicago Sun-Times pop music critic
DeRogatis crafts a lively, opinionated account of the birth (and subsequent
mainstreaming) of the alternative rock scene of the 1990s, including choice
bits on Courtney Love, Woodstock ‘94, and the 90 best albums of the past
decade. — Anjula Razdan, THE UTNE READER
He’s critical of the bands, which is
good. His articles on REM, for example, reveal their careful manipulation of
the media. He lets Courtney Love bury herself in outbursts, he slams N.W.A
for selling hate, and he attempts to portray Rage Against the Machine’s
guitarist as some sort of socialist dupe. That’s the kind of entertainment
journalism we need --- something skeptical, not the usual fawning over
celebrities and rock stars. — AtoZee.COM
Opinionated, articulate, brash, funny,
idealistic—these are all words that describe Chicago Sun-Times pop
music critic Jim DeRogatis and the 100-plus articles, reviews, and
interviews that populate this anthology of his work from the 1990s. Pieces
on the era’s more prominent artists (e.g., Nirvana, Courtney Love, Pearl
Jam, and Smashing Pumpkins) are grouped into their own chapters, followed by
thematic chapters that include DeRogatis’s musings on the Lollapalooza music
festival, “Brit Pop,” and the decade’s most conspicuous hypes and frauds.
(Incongruously, DeRogatis prefaces a chapter devoted to women in rock by
saying that discussions of female rock bands should not be segregated from
those of male rock bands.) DeRogatis is unswerving in his criteria for what
makes great rock music—passion, artistry, and rejecting the complacency of
nostalgia—and he is unafraid of angering artists whom he thinks fall short
of these ideals (witness his unflinching debate with Third Eye Blind singer
Stephan Jenkins), a stance that got him fired from Rolling Stone
after only eight months. DeRogatis is unquestionably a talented and
entertaining critic, and this collection serves as one of the few primers on
the 1990s “alternative” music scene. — Lloyd Jansen, THE LIBRARY JOURNAL
Jim DeRogatis, a music scribe who has
written for Chicago Sun Times and Rolling Stone, is a graduate of the Lester
Bangs school of journalism, convinced his opinions are often more
entertaining than those of the musicians he’s interviewing. This collection
of his writings form the 90s spans every genre (with special emphasis on
grunge), and like any self-respecting Bangs disciple, DeRogatis loves to
take rock stars to task, whatever the consequences. And there are
consequences: Billy Corgan considers him a “sniveling, jealous...fat fuck”;
Courtney Love thinks he’s a “dick”; and Rolling Stone fired him. With bile
like this flying from its pages, Milk It! is variously entertaining,
exasperating, and, when discussing Sinead O’Connor, even sensitive. —
Nick Duerden, BLENDER MAGAZINE
Renowned music critic DeRogatis sounds
off on alternative music, the ‘90’s, and well, just about everything else he
wants in MILK IT! As pop music critic for the Chicago Sun-Times he spent
long evenings with Kurt Cobain and Courtney Love. He witnessed the
devolution of Lollapalooza from an invigorating celebration of diversity and
weirdness to yet another attempt by the forces of marketing to profit from a
generation’s dissent. DeRogatis really tells it like it is. — The John
Shelton Ivany Top 21
Not many people who write about rock
music earn the respect of Courtney Love, but even that outspoken singer says
that Jim DeRogatis has “got balls and takes on the man.” High praise indeed.
DeRogatis--pop-music critic at the Chicago Sun-Times, cohost of the Sounds
Opinions radio show, and frequent contributor to Penthouse and other
magazines--is the author of the recent Milk It: Collected Musings on the
Alternative Music Explosion of the ‘90s (Da Capo Press). The book’s
essays on artists and trends offer a penetrating view of the turbulent music
biz of the nineties, covering rap, riot grrls, rock, and more. Compared to
the social upheaval sought by the Woodstock generation and the palpable
anger of punk rockers, the alternative-music trend was born of boredom and
discontent, often with appropriately hollow results. But as DeRogatis says,
“ ‘Alternative to what?’ is a question that cynics asked over and over again
through the nineties, and like many punks, my answer was, ‘Absolutely
nothing!’ But as I compiled the ‘best’ [sic] of my writing from that era, I
realized that there really was something special about the music of that
period--at least the best of it, like Nirvana and Hole, the Flaming Lips and
Mudhoney, P. J. Harvey and Sinead O’Connor--and that spark, individualism,
and life force seem all the more vital in contrast to the current pop-music
climate, besieged as we are by the likes of 50 Cent, Clay Aiken, and the
dreaded Britney Spears.” DeRogatis also takes on that ever-present Woodstock
generation in Turn On Your Mind: Four Decades of Great Psychedelic Rock
(Hal Leonard). DeRogatis draws upon the parallels between the summer of
love and twenty-first-century stoner rockers, between sixties acid tests and
modern raves, to illustrate the enduring legacy of the psychedelic era. So
whether you’re a member of the baby boom or of the “baby boom echo”
generation, check out the balls on this writer. — Barbara Rice-Thompson,
PENTHOUSE magazine
Let me preface this review by letting
everyone know that not only is Jim DeRogatis a former contributor to Jersey
Beat, but he’s also one of my oldest and closest friends. So take this with
a very large grain of salt, but here it is: This book is even better than I
expected it to be - and that’s saying something, since I’m not only the
author’s friend but one of his biggest fans. You might know DeRogatis as
the author of last year’s Let It Blurt, his biography of Uber-rock critic
Lester Bangs. What you might not know is that Jim has been obsessively
writing about music since his first by-lines in Jersey Beat back in 1982,
which were followed by pieces in larger zines like Matter and The Bob,
editorial positions at Request and - for a short time - Rolling Stone, a
whole lot of freelancing, and two separate stints (the second still
ongoing) as rock critic for The Chicago Sun-Times. As you can tell from
the title (which comes from a largely-forgotten album track from Nirvana’s
In Utero, by the way), this collection of interviews, essays, and reviews
focuses on the “Alt Rock” Nineties. Each chapter is set up by an
introductory essay, in which DeRogatis adds context and occasional
hindsight, including quite a few self-deprecating “behind the scenes”
stories that in many cases tell more about those times than the actual
articles. There’s DeRogatis’ infamous feud with Smashing Pumpkins’ Billy
Corgan (which DeRo admits threatened to turn into “a sort of low rent Lou
Reed - Lester Bangs routine;”) the even more infamous “Hootiegate” review
that got him canned from Rolling Stone; Sonic Youth’s intemperate DeRo-bashing,
inspired by a negative Lollapalooza review; and the errant quote that
turned Steve Albini into a sworn enemy. But it’s the writing here that
really stands the test of time. DeRogatis started out covering City Hall
for the Hoboken Reporter and The Jersey Journal before he ever got into
music writing, and his skills as a reporter and journalist are what set him
apart from so many of his peers. Add to that a feisty “fuck you” attitude
toward the music industry’s hype machine that he developed in his early
years as a fanzine writer, and you’ve got a rock critic who writes more than
press releases and isn’t afraid to skewer a few sacred cows when he sees
fit. The best pieces here do just that - whether it’s deconstructing
Lollapalooza not as a post-hippie love fest but as a corporate marketing
machine, a profile of R.E.M. that reveals these cherished alt-indie icons as
money-grubbing careerists, an unsentimental look at Patti Smith’s hugely
overrated comeback, or a media criticism piece that savagely attacks the
ethics of The New York Times’ Neil Strauss and his celebrity bio of Marilyn
Manson. And at the end of the book we leave the Nineties for the new
millennium and a hilarious piece that gives Britney Spears the critical
spanking she so richly deserves. Mostly, though, what you’ll find in Milk
It! are opinions, many of which you’ll disagree with -sometimes violently,
especially if you’re a Deadhead or a Marilyn Manson fan. More people hate
Jim DeRogatis than anybody I know - especially publicists, but musicians and
even fans too. That’s one of the reasons I love him. As Dorothy Parker
once said, this is not a book to be tossed aside lightly; you might find
yourself throwing it all the way across the room. But ask yourself --
when’s the last time you even remotely cared about anything in Rolling
Stone or Spin ? There’s the reason to buy this book. — Jim Testa,
JERSEY BEAT FANZINE
The BIG TAKEOVER INTERVIEW
Steve Edwards of WBEZ-FM’s “848 “
interviews Jim DeRogatis about Milk It! CLICK
HERE FOR THE AUDIO ARCHIVE
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